Target Audience: The Public, customers, and leaders

Theme:doTERRA’s success after 10 years business

Headline: At 10 year anniversary doTERRA CEO shares secrets of success and plans for future

• Question: Can you explain what essential oils are and why are they growing in popularity?

If you have ever enjoyed the scent of a rose, you have experienced the aromatic qualities of essential oils. Essential oils are naturally occurring compounds that are found in the seeds, bark, stems, roots, flowers, and other parts of plants. These oils are carefully extracted from the plants and can be used for many different purposes, such as for relaxation, personal hygiene, household cleaning, cooking, and more. Every oil has at least one of three application methods: aromatic, topical, or internal.

While essential oils have been used for thousands of years, they weren’t recognized by the scientific community until the late 20th century. With this recognition has come increased scientific research and study. In addition to increased scientific research and study validating the use of essential oils, many consumers are becoming increasingly health conscious and are seeking natural products that work hand-in-hand with modern health practices. Over the last ten years, doTERRA has become influential throughout the world in the essential oils market. Recently, Verify Markets, an independent research firm, conducted research on the Global Aromatherapy and Essential Oils Market. The study identified doTERRA as “singularly responsible for the rapid category growth [for essential oils].” Today, doTERRA has made a major contribution in the Global Aromatherapy and Essential Oils Market and continues to experience rapid growth throughout the world.

• Question: In 10 short years, doTERRA has grown to become one of the leading essential oil companies in the world, what is the secret for this success?

I believe that one of the biggest keys to our success is our focus on the people. doTERRA is not in the business of essential oils, we are in the business of improving lives. We do this in a number of ways.

First, is through quality. When my partners and I founded doTERRA, we were dissatisfied with the essential oils industry. We found that adulteration was everywhere—from the seemingly innocent practice of adding natural isolates, making a poor quality oil appear good, to the far more dangerous scheme of passing synthetic chemicals off as natural. We wanted to create products that customers could trust, and that meant that they had to be pure and unchanged from their natural form. To ensure we were delivering on this mission, doTERRA established the CPTG Certified Pure Therapeutic Grade testing standard. For a doTERRA product to be CPTG approved, doTERRA starts with pure, natural essential oils. We work closely with a global network of leading essential oil chemists and growers to select botanicals of the correct species, grown in the ideal environments, and carefully harvested at the right time. Experienced distillers then skillfully extract the aromatic compounds of the plants. After careful harvesting and distillation, each batch of essential oil is sent to doTERRA’s state-of-the-art lab, as well as third party facilities, to be tested. With rigorous criteria, the CPTG standards certify that doTERRA oils do not contain added fillers are harmful contaminants, but are pure and authentic.

In addition to only providing the purest, most efficient essential oils for our customers, doTERRA is committed to making a positive difference in the lives of the farmers, harvesters, and distillers who contribute to doTERRA’s essential oil production. To do this, we have introduced the Co-Impact Sourcing program. Co-Impact Sourcing is an initiative that develops long-term, mutually beneficial supplier partnerships while creating sustainable jobs and providing reliable income in underdeveloped areas. Through our Co-Impact Sourcing initiatives throughout the world, we have been able provide over 96,000 jobs and impact over 455,000 lives.

But we don’t stop there. Many of our Co-Impact Sourcing communities are in need of additional support, and that’s where the doTERRA Healing Hands Foundation comes in. The doTERRA Healing Hands Foundation is a non-profit organization that brings healing and hope to the world by providing local communities with the tools and resources needed to become self-reliant. In Co-Impact Sourcing areas, the doTERRA Healing Hands Foundation supports development projects to help improve overall community health and well-being. Projects include infrastructure improvements, access to clean water, medical care and supporting community programs that improve the lives of individuals and their families.

Finally, doTERRA focuses on product education. Our customers are supported by a team of experts in chemistry, microbiology, botany, research science, physiology, nutritional science, and medicine who are advancing scientific research and providing users with safe and effective applications for essential oil use. As we have prioritized people, quality, and education over profits, we have seen incredible success in fulfilling doTERRA’s mission to change the world one drop, one person, and one community at a time, while also building a passionate and loyal customer base.

• Question: Why are you here in China and what are the company’s plans for the future in China?

doTERRA’s vision is to have essential oils in every home, because we understand that essential oils, when properly sourced from optimal regions and thoroughly tested for the highest-levels of purity and potency, are the Earth’s gift to humanity. These products are efficient and we want everyone to have access to natural, safe solutions for their health and wellness needs.

China is currently doTERRA’s largest market outside the United States, and we believe it will continue to be one of our most significant markets. However, we are finding that many consumers here don’t have a solid understanding of how essential oils can benefit their lives. I am here in China to join the Suzhou International Essential Oil Seminar. This seminar brings together experts, both within and without doTERRA, in order to promoting the uses and benefits of essential oils to consumers. We are investing heavily in the China because we have great confidence in the future growth of the consumer market here. We believe that doTERRA’s products will be favored by Chinese consumers.

• Question: What is doTERRA doing to give back in China?

Rooted in the meaning of doTERRA is our desire, as a company, to give back to our community. As doTERRA has grown as a corporate citizen throughout the world, our communities have expanded, and so has our mission. So far, doTERRA has donated more than 10 millions RMB in various projects that directly benefit the lives of those in need. Here is just a sampling of doTERRA’s corporate caring impact:

We have teamed up with Shanghai Charity Foundation and Ruijin Hospital to participate in the Underprivileged Children with Rare Disease Aid Project. This project focuses on helping children and families that may have to travel out of their local areas to obtain long term treatments for severe illnesses. Our donations are expected to help about 40 families and children each year.

We are also active with several Autism organizations throughout China working to increase the awareness, education, training and help to families with Autistic Children. We have come to learn the earlier specialized these children can receive specialized training and teaching the greater positive impact we can have on both the children and parents.

(责任编辑: 景欣 )